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Types of Network Behavior of Users of Social Network “VKontakte” in the Cities of Vologda Oblast
https://doi.org/10.31857/S2587556624040106
EDN: RPEKUO
Abstract
This study is based on open data of the social network “VKontakte.” The personal data of users from the cities of Vologda oblast were collected using the “VKontakte” API. Several filters were developed to ex- clude fake users. Complex characteristics of users were created. It reflects his tastes and interests according to his subscriptions for communities. A group of users who tend to subscribe to a certain set of communities is called a pattern of social network behavior. The patterns were defined using the developed method of graph clustering based on the force layout (OpenOrd algorithm). Eleven obtained patterns of social net- work behavior were divided into 2 groups: age-sex and thematic. Communities of age-sex patterns have no common theme, they have many users, they contain a lot of humorous resources. Communities of thematic patterns have one or two common themes, they are much less populated, they contain a few numbers of humorous resources. The structure of age-sex patterns in a city depends on its population. The structure of thematic patterns of a city is also influenced by the composition of its economy. The diversity of the city’s social network behavior patterns is directly proportional to its population. The diversity is related to the role of services in the local economy for cities with comparable population.
Keywords
cities,
Vologda oblast,
open data,
social network,
“VKontakte,
” cluster analysis,
graph,
OpenOrd,
entropy,
Shannon’s entropy
About the Author
N. A. Sinitsyn
Lomonosov Moscow State University, Faculty of Geography
Russian Federation
Russian Federation
Moscow
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For citations:
Sinitsyn N.A. Types of Network Behavior of Users of Social Network “VKontakte” in the Cities of Vologda Oblast. Izvestiya Rossiiskoi Akademii Nauk. Seriya Geograficheskaya. 2024;88(4):583-596. (In Russ.) https://doi.org/10.31857/S2587556624040106. EDN: RPEKUO
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